Marketing Toolkit

Resources to Promote Site Awareness

Maximizing the benefit of this resource means first making sure people know about it. This toolkit is designed to arm you with a variety of resources to help you spread the word about BankingOnMyCareer.com. Resources are available to inform both career counselors and advisors about BankingOnMyCareer.com as well as students and job seekers, our target audiences.

Handout

This informational handout is great for students, job seekers, etc as a quick introduction to the site.

PROJECT INFOGRAPHIC

This infographic gives a high-level overview of the key stakeholders and background information on this resource.

PRESS RELEASE

A press release announcing that launch of BankingOnMyCareer.com Customize it for your organization and release it to local publications.

SOCIAL MEDIA CONTENT

Sample language and graphics for social media channels. Select what is most appropriate to your followers and just cut, paste and post.

TALKING POINTS

An overview about the initiative and BankingOnMyCareer.com. This is a great way to learn how to communicate the value of BankingOnMyCareer.com to those unfamiliar with the resource.

SITE LOGO, JPEG

Utilize for either online (website, newsletter, email, social media posts, etc.) or printing (marketing collateral, etc.).

SITE LOGO, PNG

Utilize for either online (website, newsletter, email, social media posts, etc.) or printing (marketing collateral, etc.).

DIGITAL KIOSK SCREEN

PowerPoint screen to include as part of your digital kiosk screen rotation for announcements and information. Great for community colleges, high schools, career centers, advisor offices, etc.

POSTER (PDF art file, for in house printing)

11” x 17” poster to advertise BankingOnMyCareer.com. Great for community colleges, high schools, career centers, advisor offices, etc. Download an in-house print file or a professional printing file with bleed with crop marks.

No Undos Sticker Orange

STICKERS (art file, orange design) - “No Undos” 3” x 3” ORANGE sticker that ties in with the UNDO Button interactive video. Great to distribute during presentations to students, job seekers, career or college fairs, community groups, etc. Print in-house, or through a printing vendor, such as www.StickerMule.com.

No Undos Sticker Black

STICKERS (art file, black design) - “UNDO” 3” x 3” BLACK sticker that ties in with the UNDO Button interactive video. Great to distribute during presentations to students, job seekers, career or college fairs, community groups, etc. Print in-house, or through a printing vendor, such as www.StickerMule.com.

SITE OVERVIEW VIDEO

4-minute overview video about BankingOnMyCareer.com. A great tool to provide a brief overview to those unfamiliar with the resource. Target audience is career advisors, recruiters, case managers and those providing career advising to students and job seekers.

UNDO BUTTON COMMERCIAL VIDEO

30 second promotional video for BankingOnMyCareer.com. Great for presentations to students, job seekers, career or college fairs, community groups, etc. Perfect for social media marketing.